For the Information Technology Management course, I completed two papers that focused on the customer/consumer:

(1) Big Data Analytics for Consumer Insights

http://www.slideshare.net/FahmeenaOdettaMoore/moorefmis70006afinal

(2) How Website Design Affects Customer Complaints

http://www.slideshare.net/FahmeenaOdettaMoore/moorefmis70005bfinal

I also remember the paper comparing two CEOs that I submitted for my first course at NCU. One of those CEOs contributed the 'customer focus' to management theory & practice.

Paper: A Comparison of Two CEOs

http://www.slideshare.net/FahmeenaOdettaMoore/moorefbtm71013

New Blog

This blog is for research that focuses on the customer (client/user).